JEWELRY GUIDE
1. Understanding Diamonds: The 4Cs
Carat (carat weight)
The weight of a diamond influences its size and value. Higher carat weights mean rarer and more desirable stones.
Cut (grind)
The cut is crucial for brilliance. A perfectly cut diamond reflects light optimally and sparkles intensely.
Color
Diamonds are graded according to their colorlessness. The more colorless a stone, the higher its value – with lab-grown diamonds, color is particularly controlled and of high quality.
Clarity
Clarity describes inclusions within the stone. Many inclusions are not visible to the naked eye, but they affect brilliance and value.
2. Which diamond cut suits you best?
- Round Brilliant – Maximum brilliance, timelessly classic
- Oval – elegant, looks bigger
- Emerald – modern, clear & architectural
- Princess – modern and sparkling at the same time
- Pear – unique and stretching
- Cushion – soft vintage look
3. Understanding precious metals
White gold
Modern and bright – especially popular for engagement rings.
Yellow gold
Warm, classic and elegant.
Rose gold
Romantic and modern at the same time – flattering to many skin tones.
platinum
Extremely durable, valuable and hypoallergenic.
4. Finding the right ring size
- Measure ring size using an existing ring
- Use a ring sizer or template
- If unsure, choose half a size larger.
- We are happy to assist you with adjustments.
5. Jewelry care – how to keep your diamond jewelry brilliant
- Clean regularly with mild soap and warm water.
- Use a soft brush
- Store jewelry in a dry place
- Avoid contact with perfume, lotion, or chemicals.
- Remove jewelry before sleeping, showering, or exercising.
6. Advantages of Lab-Grown Diamonds
- Sustainable & environmentally friendly
- Conflict-free and ethically sound
- Highest purity & brilliance
- Certified quality (IGI / GIA)
- Attractive price with the same optical quality as natural diamonds
7. Buyer's guide – how to make the right choice
- Define a style and finish that suits you.
- Choose a sustainable precious metal
- Pay attention to certificates and quality guarantees.
- If you are unsure, take advantage of our personal consultation.
- Check the return and warranty conditions.
8. Personal consultation
- Individual consultation
- Assistance with ring sizes
- Help with personalized designs
- Expertise in the field of lab-grown diamonds
